Focus Groups
A focus group is a selected set of people used to test and evaluate a concept or product. They are a powerful means of evaluating services or testing new ideas. Product developers use them to help define functionality and assess new products or brand extensions. They can be used in Website development to verify various aspects of site design and are an outstanding tool for validating that your site is in alignment with your target audiences’ needs. They can be used to understand how your audiences may respond to variations in marketing messages used in your communications, including public relations materials, collateral and advertising. Moreover, businesses can use focus groups to help them understand and assess how satisfied their customers are with the products and services that they receive.
Boldbrook arranges and facilitates:
Traditional focus groups - 8 to 10 participants with a moderator and client viewing area.
Mini-groups - 3 to 5 participants--especially useful for Website and product usage and usability testing.
Telephone focus groups - A cost-effective way to bring participants from geographically-dispersed markets together.
Executive
Round-Tables - Small groups of senior executives assembled on a one-time
or regular basis to discuss a specific topic—valuable both as a market
research and networking tool.
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